Henry SamalinConsulting Book a teardown

Step 1: plan an AI content system that fits your business.

An AI content system is a repeatable way to turn what your business already records and knows into finished content, with AI doing the slow parts and people making the calls. Strategy is where we design yours: what to make, where it goes, which tools do the work and who signs off.

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Step 1 · Plan the system

What you're buying

You get a written plan for your content: what to make, where to post it, which AI tools do which job, and who approves each piece. It's yours to keep, whether or not we work together after.

  1. A free teardown

    30 minutes on video. I look at what you post now and where an AI content system would help.

  2. A working session

    We go through your business, your buyers and what you already record: webinars, videos, questions customers ask.

  3. I write the plan

    What to make, for which channels and how often, the tools for each job and what they cost, and who signs off.

  4. You keep it

    We go through the plan together. Run it yourself, or hire me to set it up in Build.

Sound familiar?

The problems Strategy is built to solve.

  • You know you should post more, but nobody owns the plan.
  • You've tried AI tools and got generic results.
  • Good footage and expertise sit unused because nobody knows what to do with them.
  • Every platform wants something different, so nothing goes out at all.

What's included

Everything you walk away with from Strategy.

  • A working session on your business, your buyers and what you already record.
  • A content plan: what to make, for which channels, and how often.
  • The AI tools for each job, what they cost, and what stays out of them.
  • An approval process: who reviews what before anything is published.
  • A written plan you keep, whether or not you hire me for the next step.

See an example.

This is the kind of plan Strategy produces. Pick something you might have recorded and see the month of content it turns into.

Sample plan

What did you record?

  1. Week 1The full webinar on YouTube, with chapters
  2. Week 2Short clips for Shorts, Reels and TikTok
  3. Week 3An article for your site, written from the transcript
  4. Week 4An email to your list with the best clip
  1. Week 1An edited replay on YouTube
  2. Week 2One short clip for each question answered
  3. Week 3The best answers added to your FAQ page
  4. Week 4The next live topic, chosen from what people asked
  1. Week 1A meet-the-office video for your homepage
  2. Week 2Short clips introducing your team
  3. Week 3A what-to-expect page with the video on it
  4. Week 4Clips for Facebook and your Google Business Profile

One recording, a month of content. Your team approves each piece before it goes out.

Who it's for

Strategy is a good fit if this sounds like you.

  • Owners who want a clear plan before spending on content
  • Teams adopting AI without a shared process
  • Businesses with expertise that never makes it online

Questions owners ask

What happens after the strategy?

You keep the plan. If you want me to set it up, that's Build, the next step. There's no obligation.

Do I need to prepare anything?

A rough idea of what you already record and what your customers ask most is enough.

Do you only work with businesses in Nashville?

I'm based in Nashville, but strategy works just as well over video for teams anywhere.

How do you handle patient, member or client privacy?

I don't put sensitive patient data, or any other sensitive personal information, into tools that aren't approved for it. Before we start, we agree in writing which tools are allowed and what stays out of them.

What should we make first?

Send me what you post now. I'll show you what I'd make instead.

Book a free content teardown