Keep showing up without living on your phone.
Turn sessions, dishes and destinations into a steady flow of content that sounds like you.
Pick your business.
Here's what you likely have already, what I'd make from it, and the videos businesses like yours rely on most. These are starting ideas, and your teardown makes them specific.
- What you already have
- Recorded sessions, talks and livestreams.
- What I'd make
- Short clips, a newsletter from each session, and course material from what you already teach.
- Who approves it
- You
- Videos that work best for Coaching
- Session and talk clips
- Course and e-learning lessons
- Livestreams and Q&As
- Client success stories
- Podcast episodes
- Free-lesson lead magnets
- What you already have
- Kitchen moments, new dishes and regulars.
- What I'd make
- Short food clips, weekly specials posts and answers for people searching nearby.
- Who approves it
- You
- Videos that work best for Restaurants
- Signature dish clips
- Kitchen behind-the-scenes
- Weekly specials
- Meet the chef
- Guest and regular stories
- Event and catering promos
- What you already have
- Trip photos, guest stories and destination knowledge.
- What I'd make
- Destination videos, itinerary pages and short clips for each platform.
- Who approves it
- You
- Videos that work best for Travel
- Destination videos
- Itinerary walkthroughs
- Travel tips
- Guest stories
- Seasonal package promos
- Short clips for each platform
Three steps to your content system.
Step 1
Strategy
Plan the system: what content to make, which channels, which tools, and who approves what.
See how Strategy worksStep 2
Build
Set it up: your brand voice, templates and workflows, plus the first batch of finished content.
See how Build worksStep 3
Run
I run the system every month and edit every piece before it goes out, then report on what's working and refine it.
See how Run worksWhat should we make first?
Send me what you post now. I'll show you what I'd make instead.