Content and follow-up for the work you do every day.
Turn finished jobs and common questions into content, and stop losing leads while you're on a call.
Pick your business.
Here's what you likely have already, what I'd make from it, and the videos businesses like yours rely on most. These are starting ideas, and your teardown makes them specific.
- What you already have
- Phone clips from installs, and the same seasonal questions every year.
- What I'd make
- Short maintenance tips, a clear answer page for each common repair, and seasonal posts.
- Who approves it
- You, or whoever runs the office
- Videos that work best for HVAC
- Before-and-after jobs
- Seasonal maintenance tips
- Signs you need a repair
- Customer testimonials
- Meet the technician
- Short clips for Shorts and Reels
- What you already have
- Before and after photos, and customers asking what a job involves.
- What I'd make
- Short job walkthroughs, plain answers about common problems, and follow-up after each visit.
- Who approves it
- You, or whoever runs the office
- Videos that work best for Plumbing
- Before-and-after jobs
- Common-problem explainers
- Job walkthroughs
- Customer testimonials
- Emergency what-to-do guides
- Short clips for Shorts and Reels
- What you already have
- Safety explanations you give on every job.
- What I'd make
- Short explainers on what's safe to do yourself and when to call, plus answer pages for local search.
- Who approves it
- You, or whoever runs the office
- Videos that work best for Electricians
- Safety explainers
- Signs your panel needs work
- Before-and-after jobs
- Customer testimonials
- Meet the crew
- Short clips for Shorts and Reels
- What you already have
- Before and after shots, and repeat questions about what's included.
- What I'd make
- Short transformation clips, a clear what's-included page, and follow-up for repeat bookings.
- Who approves it
- You, or whoever runs the office
- Videos that work best for Cleaning
- Transformation clips
- What's-included walkthroughs
- Cleaning tips and how-tos
- Customer testimonials
- Meet the team
- Seasonal deep-clean promos
- What you already have
- Photos of finished work, and reviews sitting on Google.
- What I'd make
- A steady stream of project posts, estimate follow-up drafts, and pages that answer what buyers ask.
- Who approves it
- You, or whoever runs the office
- Videos that work best for Other home services
- Project before-and-afters
- Process walkthroughs
- Customer testimonials
- Answers to common questions
- Meet the team
- Seasonal promos
Three steps to your content system.
Step 1
Strategy
Plan the system: what content to make, which channels, which tools, and who approves what.
See how Strategy worksStep 2
Build
Set it up: your brand voice, templates and workflows, plus the first batch of finished content.
See how Build worksStep 3
Run
I run the system every month and edit every piece before it goes out, then report on what's working and refine it.
See how Run worksWhat should we make first?
Send me what you post now. I'll show you what I'd make instead.