Show your expertise before the first phone call.
Turn what you explain to clients every week into clear content, with your own review before anything is published.
Pick your business.
Here's what you likely have already, what I'd make from it, and the videos businesses like yours rely on most. These are starting ideas, and your teardown makes them specific.
- What you already have
- Webinars, and the same intake questions on every call.
- What I'd make
- Short plain-English explainers and answer pages, reviewed by your attorneys before they go out.
- Who approves it
- Your licensed professional or compliance lead
- Videos that work best for Legal
- Plain-English explainers
- Attorney introductions
- Client testimonials
- Webinar and seminar replays
- FAQ answer videos
- Video podcasts
- What you already have
- Client education sessions and market commentary.
- What I'd make
- Short clips and articles from each session, sent through your compliance review first.
- Who approves it
- Your licensed professional or compliance lead
- Videos that work best for Financial services
- Client education explainers
- Market commentary
- Advisor introductions
- Live Q&A sessions
- Client success stories
- Webinar replays
- What you already have
- Questions that come up at every renewal.
- What I'd make
- Clear coverage explainers, renewal follow-up drafts and answer pages for local search.
- Who approves it
- Your licensed professional or compliance lead
- Videos that work best for Insurance
- Coverage explainers
- Renewal and claims walkthroughs
- Agent introductions
- Client testimonials
- FAQ answer videos
- Seasonal reminders
- What you already have
- Explanations of the process you give every buyer.
- What I'd make
- A simple step-by-step video series and follow-up drafts for each stage of a loan.
- Who approves it
- Your licensed professional or compliance lead
- Videos that work best for Mortgage
- Step-by-step loan series
- First-time buyer explainers
- Rate and market updates
- Loan officer introductions
- Client testimonials
- FAQ answer videos
- What you already have
- Listing walkthroughs and neighborhood knowledge.
- What I'd make
- Listing clips, neighborhood guides and short videos for each platform.
- Who approves it
- Your licensed professional or compliance lead
- Videos that work best for Real estate
- Listing walkthroughs
- Neighborhood guides
- Buyer and seller explainers
- Market updates
- Client testimonials
- Agent introductions
- What you already have
- More client footage than your team can get through.
- What I'd make
- A repeatable production system, or a private-label team for video and clips.
- Who approves it
- Your licensed professional or compliance lead
- Videos that work best for Marketing agencies
- Client deliverables at volume
- Case-study videos
- Short-form clips for clients
- Podcast and webinar edits
- Agency reel and culture
- Private-label production
Three steps to your content system.
Step 1
Strategy
Plan the system: what content to make, which channels, which tools, and who approves what.
See how Strategy worksStep 2
Build
Set it up: your brand voice, templates and workflows, plus the first batch of finished content.
See how Build worksStep 3
Run
I run the system every month and edit every piece before it goes out, then report on what's working and refine it.
See how Run worksWhat should we make first?
Send me what you post now. I'll show you what I'd make instead.